When Marketing Becomes Almighty

http://www.nytimes.com/2010/04/18/business/18shelf.html?src=busln

“The Age of Persuasion: How Marketing Ate Our Culture” (Counterpoint, $26).

Mr. O’Reilly hosted the Canadian Broadcasting Corporation series “O’Reilly on Advertising” and co-founded Pirate Radio and Television, a production company. The book is named after another CBC series, “The Age of Persuasion,” created by Mr. O’Reilly and Mr. Tennant, a freelance writer and lecturer.

Their book is at its best tracing the evolution of modern advertising — from the mid-19th century through the present.