Merkle acquires loyalty marketing firm Metzner Schneider

http://baltimore.bizjournals.com/baltimore/stories/2010/03/22/daily7.html

Columbia marketing agency Merkle Inc. said Monday it has acquired Dallas’ Metzner Schneider Associates.

Terms of the deal were not disclosed.

Metzner Schneider, a loyalty marketing firm founded in 2002, designs marketing programs aimed at helping companies attract new customers and retain existing customers for the long term. The firm’s clients have included Sears Holding Corp. (NASDAQ: SHLD), Marriott International (NYSE: MAR) and Hewlett-Packard (NYSE: HPQ).

Merkle said the deal is part of its efforts to double the size of its marketing strategy consulting group from 35 to about 70 in the next year.