CMO Council finds digital investment, realignment top goals

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Investing in digital marketing initiatives and aligning marketing and sales organizations are the top goals for marketers this year, according to the Chief Marketing Officer Council's “State of Marketing” report.

The report was based on an online survey of more than 500 senior marketers around the world, conducted during the first quarter. It found that the top marketing initiatives this year are: investing in digital marketing programs (46%), aligning sales and marketing organizations (40%), improving customer data integration and analytics (32%), and building marketing performance management systems (31%).