Hearst Jumps Into the Apps Business

http://online.wsj.com/article/SB10001424052748704655004575113911041390740.html?mod=dist_smartbrief

At Hearst Corp., a handful of employees are cranking out what the media company hopes will add up to the next big thing.

Hearst, best known as a publisher of magazines and newspapers, is jumping into the business of developing software applications, or "apps," for use on Apple Inc.'s iPhone. Hearst is focusing its apps on what it knows best: information, mainly in the realms of sports teams, players and celebrities, but also hobbies and topics, like coffee, Barbie and cupcakes.