Multicultural Agencies Unite

http://www.adweek.com/aw/content_display/news/agency/e3i2e9044066d727a1a3b3a7ea74dba18f7

Two independent ad shops, Miami-based MGSComm and New York-based Reynardus & Moya, have merged, creating what they say is one of the largest minority-owned communications firms in the U.S.

MGSComm is the surviving entity and will expand to 90 employees with more than $100 million in annual billings.

The agencies offer both multicultural and general-market services with clients including Wyeth, Pfizer, Schering-Plough, Southeast Toyota Distributors, Scion, Publix Super Markets, BB&T, Tiffany & Co. and Extenda (the trade authority of Andalucia, Spain), among others. MGSComm also handles both general-market and Hispanic duties for the Florida Lottery, Florida Power & Light and the Mexico Tourism Board.