Connelly Partners Acquires Mindfire

http://www.adweek.com/aw/content_display/news/agency/e3idb676dc68387c3ad4495d5ffc4b32950

According to Connelly, absorbing Boston-based Mindfire allows the agency to gain added scope, services and resources along with seasoned interactive talent. Plus, bulking up when many of is competitors are scaling back should better position Connelly in the post-recession marketplace. The desire to get up to speed in search-engine marketing, one of Mindfire's areas of expertise, was a key motivation for doing the deal.

Connelly ranks among New England's larger independent ad shops, working for the Massachusetts Office of Travel and Tourism, Papa Gino's, BJ's Wholesale Club, Bertucci's and D'Angelo.