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Marketing database company Alterian has acquired social media monitoring company Techrigy.
According to Alterian, the acquisition of Pittsford, N.Y.-based Techrigy will provide marketers with an ability to monitor brand reputation, identify key influencers in social networks, launch competitive analysis and market research, support loyalty initiatives and engage directly with customers online.
Alterian acquired Techirgy in exchange for $4.1 million worth of Alterian shares and $900,000 worth of shareholder loans.