Forrester Rates Digital Shops

http://www.adweek.com/aw/content_display/news/digital/e3i111888fc4afd5a6a8ec052dd4d77d228 OgilvyInteractive, Sapient Interactive, R/GA, VML, Wunderman, Razorfish and Organic scored best and were named category "leaders" by Forrester.

Forrester praised OgilvyInteractive's breadth of services and ability to run integrated campaigns using Ogilvy's broader resources. Sapient's tech prowess was noted, and R/GA was cited for having a clear mission as the "agency for the digital age" and excelling in new technologies and trends.

VML was praised for its strength in an array of areas -- it garnered the highest scores in "current offering" -- while Razorfish's suite of digital services and emerging-media capabilities won plaudits. The strength of Wunderman's Zaaz in analytics garnered praise; and Forrester cited Organic's analytics and positioning as a "total experience" marketing advisor to clients.

Forrester's evaluation included a second rung of "strong performers." They are: Rapp, Draftfcb, Rosetta and AKQA. Corcoran said AKQA was hurt by not having a strong analytics offering compared to its peers and not faring as well in client evaluations.