Top 100's Ad-Spend Growth Grinds to Halt

http://adage.com/lna08/article?article_id=127793

CHICAGO (AdAge.com) -- The Top 100 U.S. advertisers last year increased ad spending by just 1.7%, while measured media spending rose a negligible 0.3% for major marketers -- the most sluggish growth since the 2001 recession. And while estimated spending in unmeasured disciplines -- largely marketing services such as promotion and direct marketing -- did better, it still increased only 3.6%, well below the typical growth seen in recent years.