Thursday, June 19, 2008

PWC's Global Entertainment and Media Outlook: 2008-2012

http://www.pwc.com/extweb/pwcpublications.nsf/docid/5AC172F2C9DED8F5852570210044EEA7

"In Canada, the wired Internet advertising market will expand by 19.8 percent compounded annually, from $1.2 billion in 2007 to $3.1 billion in 2012."

"The DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9 percent to 20.6 percent. However, less than half of DVR users actually skip ads in playback, and over the long run the DVR should have a positive impact on advertising. "

http://www.mediaincanada.com/articles/mic/20080619/pwcreport.html

Internet:
In Canada, Internet advertising (both wired and mobile) grew 33.2% to $1.3 billion in 2007. By 2012, PwC reports Internet advertising will likely remain Canada's fastest-growing segment at 21.1% (to $3.4 billion). That's higher than the company's estimate for global growth of 19.5% through to 2012.

The television advertising market is projected to expand at a 3.6% rate to $3.4 billion in 2012 from $2.9 billion in 2007. Terrestrial advertising will grow 3% to $2.4 billion in 2012 from $2 billion in 2007. However, specialty channel advertising will be the faster-growing sector, with a projected 4.8% increase to $1.1 billion from $847 million in 2007.

Radio and out-of-home advertising grew by 11% in 2007 to $1.7 billion, and is expected to continue at a good pace, even if it does move downward by 10.6% to $2.9 billion by 2012. OOH advertising will expand at a 6.6% rate, rising from $368 million in 2007 to $507 million in 2012.