GroupM: Interactive Media Budgets Growing

http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3iac49c752f1f098716f924554821618bc

The percentage of media budgets allocate to interactive media, which based on GroupM’s definition includes online advertising, mobile and gaming, has climbed from just 8 percent in 2005 to 14 percent this year.