Hershey ad spending to rise

http://www.chicagotribune.com/business/chi-wed-hershey-jun18,0,7044653.story

Hershey Co., the biggest U.S. chocolate-maker, will spend more to promote brands such as Reese's Peanut Butter Cups and Hershey's Kisses to compete for candy buyers' taste buds when Mars Inc. buys Chicago-based Wm. Wrigley Jr. Co.Advertising will rise by 20 percent in 2008 and 2009 as it invests in brands to counter competition from the pending merger of its two biggest rivals, the Hershey, Pa.-based company said Tuesday.