E-mail Outpaces Postal Mail: DMA Report

http://promomagazine.com/research/email_outpaces_postal_mail_0618/

The 126-page report, titled “The Integrated Marketing Media Mix,” found that marketers are using more e-mail and other digital media formats. E-mail is used by 79.1% of marketers surveyed, while postal direct mail is used by 75.4% of marketers. 


“Even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix,” Yoram Wurmser, DMA research manager and author of the report, said in statement. 


Other findings indicate that telemarketing is more widely used for business-to-business than consumer targeted marketing, 42.7% vs. 29.3%.