Thursday, July 3, 2014

Merkle Acquires Rimm-Kaufman Group For Its Data-Driven Talent As A Media Agency

The acquisition adds about 220 RKG employees to Merkle's 2,200, including RKG president Adam Audette, co-founder and chief marketing scientist George Michie, and CEO George Gallate.
RKG will continue to support clients as a stand-alone company, for now, but the long-term plan is to build out an integrated platform beginning in 2015, per Michie, who made it clear in the past that the company wasn't looking for a new owner.

http://www.mediapost.com/publications/article/229252/merkle-acquires-rimm-kaufman-group-for-its-data-dr.html