PGW, launched as Promotions Group West in 1998, also provides clients with a range of other marketing options covering lifestyle, guerilla, grassroots, mobile, event production and buzz and viral marketing services.
Terms of the acquisition of the 165-person agency, headed by Russ Jones, were not disclosed. Among the clients PGW worked with include ABC, McDonald’s, Paramount Pictures, MGM, Dreamworks, Wells Fargo, Washington Mutual, Disney, Fox Home Entertainment, BBDO, Dailey Advertising and the California Lottery.
http://www.adweek.com/news/advertising-branding/caa-acquires-experiential-marketing-group-pgw-158509
