The move marks the Japanese ad giant's first U.S. acquisition since completing its acquisition of media and digital agency network Aegis last March. The deal is expected to close during the third quarter of 2014. Among MKTG's clients are Google, P&G and Diageo.
"It's about activating close to the point of purchase," said Nigel Morris, CEO of Dentsu Aegis Network Americas. "It's on strategy, we were really impressed with the management, and we can integrate it quickly."
http://adage.com/article/agency-news/dentsu-aegis-set-acquire-experiential-shop-mktg/293425/
- Dentsu Aegis Network’s $45 million acquisition of promotion agency MKTG at a valuation of 0.3x revenue and 12.8x EBITDA
