Svoboda Capital Partners Announces Investment in Strategic Marketing, Inc

A fund affiliated with Svoboda Capital Partners LLC (“SC”) has made an equity investment in Strategic Marketing, Inc. (“Strategic” or the “Company”). SC partnered with Strategic’s Founder & CEO, Todd Strause, who will continue to own a significant interest in the Company. BMO Harris Bank, N.A. provided senior debt and Merion Investment Partners provided subordinated debt to complete the transaction.

Founded in 1995 and located in Louisville, Kentucky, Strategic is a technology-driven, direct marketing lead generation firm that provides multi-channel marketing campaigns for automotive dealerships in the United States. Strategic’s innovative products and customer centric approach have resulted in significant growth over the past 17 years.

“Strategic is the market leader in a niche category and SC is excited to partner with Todd and his talented management team to leverage our collective direct marketing experience to expand the Company’s service offering and geographic footprint,” said Rick Harpster, Principal at Svoboda Capital Partners. Todd Strause stated, “We chose SC based on their experience in the space and enthusiasm for our business and we are excited to work together to achieve our growth objectives and take our company to the next level.”

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