Publicis Buys AR New York

Publicis has acquired a 100 percent stake in luxury advertising agency AR New York, the holding company announced today. Terms of the deal were not disclosed.

AR New York, founded in 1996, employs 50 staffers, and does most of its work for fashion and beauty brands. It is the lead agency for Banana Republic, and also counts Revlon, Brioni, and Jimmy Choo among its largest clients, according to AR CEO Dianne desRoches. Fifty percent of its work is print, 30 percent is in TV, and 20 percent is digital, she estimated. Founding partner Alex Gonzalez is also a consulting creative director for Marie Claire, and was previously creative director for W Magazine.

 

http://www.adweek.com/news/advertising-branding/publicis-buys-ar-new-york-145691

http://www.nytimes.com/2012/12/05/business/media/publicis-buys-ad-unit-with-luxury-focus.html