Mitchell Communications, enters PR business

Dentsu Network, a division of Tokyo-based agency Dentsu Inc., has acquired public relations company Mitchell Communications Group. Financial terms of the deal were not disclosed.
Mitchell Communications, based in Fayetteville, Ark., has more than 100 employees in 14 states, and serves such clients as DoubleTree by Hilton, Hilton Hotels & Resorts and Procter & Gamble Co. Dentsu Network said it plans to use the acquisition to begin building a global PR business.
Mitchell President-CEO Elise Mitchell will remain in that position and become CEO of Dentsu's global PR network. Mitchell Communications will continue to operate under that name and remain headquartered in Fayetteville, but will open a New York office, Dentsu said in a statement.

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