Epsilon Aquires Hyper Marketing

http://adage.com/article/agency-news/epsilon-aquires-hyper-marketing-fuel-data-machine/238262/

Epsilon, itself owned by Alliance Data Systems, agreed to a $460 million acquisition of Hyper Marketing (HMI) last week in a deal that brings brand agency Ryan Partnership, social agency SolutionSet and retail agency Catapult under the data firm's wing.*

The idea here is to marry Epsilon's consumer data insights and data management and analysis capabilities with HMI's marketing services.