Oracle continues to add social media muscle with Involver deal

Oracle Corp said Tuesday it had acquired social marketing firm Involver, notching the third deal in as many months in a red-hot area for enterprise software makers.
Terms of the deal were not disclosed.

San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook.

http://www.reuters.com/article/2012/07/10/us-oracle-involver-idUSBRE8691JY20120710