Digital agency 58Ninety acquires Due North

In an unusual acquisition move, digital agency 58Ninety has acquired traditional agency Due North. The two Toronto-based independent shops, which had previously worked together on a campaign for Workopolis, will form a new agency called One.

“I was looking for a way to offer a larger critical mass for the future of the agency,” said Mark Weisbarth, CEO and founder of Due North, in a release.

58Ninety was also looking to expand its service offerings, and according to a report in the Globe and Mail, discussions began a year ago when Weisbarth started preparing for retirement. The two companies have worked together for five years on the Workopolis account, says Ted Boyd, CEO, One.

Boyd, formerly CEO of 58Ninety, will stay in the role at One., while Weisbarth will remain on board through the transition. Jill King and Karen Howe will remain on as president and SVP/CD of One., respectively.

The new agency’s client roster will include Maple Leaf Foods, Workopolis, Second Cup, the LCBO and the Globe and Mail.

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