Thursday, July 12, 2012

CRM Agency Merkle Acquires Mobile Shop 5th Finger

With about 30 employees, 5th Finger specializes in mobile tools, as well as media and marketing for retail and pharmaceutical clients. Among its achievements is the development of a mobile platform called "RedShop" to create mobile websites and apps and tablet commerce, with differing products tailored to retail and the drug category. The shop was founded in 2000 in Sydney, Australia.

Including Merkle's existing mobile practice, which has 10 employees, the deal brings Merkle's total annual revenue from mobile above $10 million, according to Merkle VP-Chief Marketing Officer Craig Dempster.

Under the terms of the agreement, 5th Finger CEO Patrick Collins will also remain at the company. The shop will also get to retain its name within Merkle. The mobile shop counts retailers such as Safeway and JoS. A. Bank as clients, as well as GlaxoSmithKline and Pfizer clients.

http://adage.com/article/agency-news/crm-agency-merkle-acquires-mobile-shop-5th-finger/235945/