Cheil Worldwide said Tuesday it would buy North Carolina’s McKinney as part of an ongoing bid to expand its presence in the United States.
McKinney will keep its name, and its leadership team will remain in North Carolina, says Cheil Americas chief executive Buz Sawyer. He said the U.S. agency will continue to have its own business and its own clients.
“It’s really important that all these agencies, whether they have a Cheil name or a non-Cheil name, have a real sense of independence and that they’re steering their own ship,” Sawyer says, referring to the agency’s global network.
In June, Ad Age reported that Cheil was in talks to buy the U.S. agency, noting that it has been just four years since McKinney bought itself back from French holding company Havas.
McKinney joins the regional network of agency partners called Cheil Americas, which is headed up by Sawyer. McKinney will join Cheil USA, Cheil Canada, Cheil Mexico, Cheil Central America and Cheil Brazil.
Read more: http://strategyonline.ca/2012/07/31/cheil-acquires-mckinney/#ixzz22EchNUyb
The deal is estimated at $50 million
http://www.nytimes.com/2012/07/31/business/media/cheil-worldwide-completes-deal-to-buy-mckinney.html
McKinney brought in $37.4 million in revenue in 2011, down 6.5% from the year prior, according to Ad Age DataCenter.
Havas purchased McKinney -- which has been in business for about 45 years -- in spring 2001 from web consultancy MarchFirst for an estimated $30 million to $35 million. The terms of the buyback in June 2008 were not disclosed, but CEO Brad Brinegar said at the time it was a lengthy negotiation with Havas and he and other senior leaders at the company were eager to gain their independence due to the changing nature of client relationships. He also stated at the time that a move outside the confines of a marketing-services conglomerate would give McKinney a competitive edge, citing Procter & Gamble and other companies that have sought agencies outside of holding companies and hired independents.
http://adage.com/article/agency-news/korean-holding-company-cheil-talks-acquire-mckinney/235704/
Tuesday, July 31, 2012
Tuesday, July 17, 2012
Oracle continues to add social media muscle with Involver deal
Oracle Corp said Tuesday it had acquired social marketing firm Involver,
notching the third deal in as many months in a red-hot area for enterprise
software makers.
Terms of the deal were not disclosed.
San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook.
http://www.reuters.com/article/2012/07/10/us-oracle-involver-idUSBRE8691JY20120710
Terms of the deal were not disclosed.
San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook.
http://www.reuters.com/article/2012/07/10/us-oracle-involver-idUSBRE8691JY20120710
TiVo to Buy Company That Tracks Shopping of TV Viewers
The television analytics company TiVo is expected to announce on Tuesday that it has acquired full ownership in TRA, a research company that has found success in recent years with a system that matches up television viewing with consumer buying habits.
That metric makes it possible for advertisers to tell which networks are most effective at selling beer or cookies, and even which specific television shows are best at selling specific cars. TRA acquires this data by collecting information from 1.5 million set-top cable boxes and matching the viewers (anonymously) with information gleaned from “loyalty cards” presented at supermarkets, as well as with other measurements, like car-registration information.
That metric makes it possible for advertisers to tell which networks are most effective at selling beer or cookies, and even which specific television shows are best at selling specific cars. TRA acquires this data by collecting information from 1.5 million set-top cable boxes and matching the viewers (anonymously) with information gleaned from “loyalty cards” presented at supermarkets, as well as with other measurements, like car-registration information.
TRA has signed numerous clients in its five years of existence, including 27 cable and broadcast networks and 45 different advertising brands. Some, including Mars candy bars and Kraft’s Oscar Mayer brand, have offered testimonials to the effectiveness of the information gathered by TRA.
Digital agency 58Ninety acquires Due North
In an unusual acquisition move, digital agency 58Ninety has acquired traditional agency Due North. The two Toronto-based independent shops, which had previously worked together on a campaign for Workopolis, will form a new agency called One.
“I was looking for a way to offer a larger critical mass for the future of the agency,” said Mark Weisbarth, CEO and founder of Due North, in a release.
58Ninety was also looking to expand its service offerings, and according to a report in the Globe and Mail, discussions began a year ago when Weisbarth started preparing for retirement. The two companies have worked together for five years on the Workopolis account, says Ted Boyd, CEO, One.
Boyd, formerly CEO of 58Ninety, will stay in the role at One., while Weisbarth will remain on board through the transition. Jill King and Karen Howe will remain on as president and SVP/CD of One., respectively.
The new agency’s client roster will include Maple Leaf Foods, Workopolis, Second Cup, the LCBO and the Globe and Mail.
http://strategyonline.ca/2012/07/16/digital-agency-58ninety-acquires-due-north/?utm_source=newsletter&utm_medium=email&utm_campaign=digital-agency-58ninety-acquires-due-north
“I was looking for a way to offer a larger critical mass for the future of the agency,” said Mark Weisbarth, CEO and founder of Due North, in a release.
58Ninety was also looking to expand its service offerings, and according to a report in the Globe and Mail, discussions began a year ago when Weisbarth started preparing for retirement. The two companies have worked together for five years on the Workopolis account, says Ted Boyd, CEO, One.
Boyd, formerly CEO of 58Ninety, will stay in the role at One., while Weisbarth will remain on board through the transition. Jill King and Karen Howe will remain on as president and SVP/CD of One., respectively.
The new agency’s client roster will include Maple Leaf Foods, Workopolis, Second Cup, the LCBO and the Globe and Mail.
http://strategyonline.ca/2012/07/16/digital-agency-58ninety-acquires-due-north/?utm_source=newsletter&utm_medium=email&utm_campaign=digital-agency-58ninety-acquires-due-north
Monday, July 16, 2012
Dentsu acquires Bos
Dentsu Canada has acquired Bos, to form DentsuBos, helping to bolster its Quebec reach, says Bob Shropshire, formerly president and CEO of Dentsu now chairman of the new agency.
“The reason we set out a couple of years ago to find a partner in Quebec, [was because] we wanted to be fully capable on a national basis,” he says.
http://strategyonline.ca/2012/06/01/dentsu-acquires-bos/?utm_source=newsletter&utm_medium=email&utm_campaign=dentsu-acquires-bos
“The reason we set out a couple of years ago to find a partner in Quebec, [was because] we wanted to be fully capable on a national basis,” he says.
http://strategyonline.ca/2012/06/01/dentsu-acquires-bos/?utm_source=newsletter&utm_medium=email&utm_campaign=dentsu-acquires-bos
Thursday, July 12, 2012
CRM Agency Merkle Acquires Mobile Shop 5th Finger
The customer-relationship management agency Merkle has acquired San Francisco-based mobile shop 5th Finger.
Including Merkle's existing mobile practice, which has 10 employees, the deal brings Merkle's total annual revenue from mobile above $10 million, according to Merkle VP-Chief Marketing Officer Craig Dempster.
Under the terms of the agreement, 5th Finger CEO Patrick Collins will also remain at the company. The shop will also get to retain its name within Merkle. The mobile shop counts retailers such as Safeway and JoS. A. Bank as clients, as well as GlaxoSmithKline and Pfizer clients.
http://adage.com/article/agency-news/crm-agency-merkle-acquires-mobile-shop-5th-finger/235945/
Dentsu of Japan to Buy Aegis of Britain for About $5 Billion
Dentsu, a Japanese advertising powerhouse that has struggled to expand internationally, made a big leap into Western markets on Thursday, saying it had agreed to buy Aegis, an agency company based in London.
The planned acquisition, valued at £3.167 billion ($4.92 billion), is one of the largest ever in the advertising business, rivaling the purchase of Young & Rubicam by the WPP 12 years ago and a deal for the parent company of Leo Burnett by Publicis Groupe in 2002.
The deal would combine Dentsu, the fifth-largest advertising company in the world, with the seventh largest. Aegis specializes in media buying, a steady source of earnings, and fast-growing digital marketing, leaving slower-growing businesses like the creation of television advertising to other agencies.
International expansion is critical, because the Japanese ad market has been shrinking in recent years. Dentsu this year acquired a boutique agency in New York, ML Rogers, and Bos, with offices in Toronto and Montreal. The deal for Aegis accelerates that the international push, which has been led by a former professional basketball player, Tim Andree.
While Aegis has been considered an attractive takeover target, analysts said a flurry of recent acquisitions by companies like WPP and Publicis made it less likely that counterbids to Dentsu’s offer might emerge.
http://dealbook.nytimes.com/2012/07/12/dentsu-of-japan-to-buy-aegis-of-britain-for-5-1-billion/?nl=business&emc=edit_dlbkam_20120712
The planned acquisition, valued at £3.167 billion ($4.92 billion), is one of the largest ever in the advertising business, rivaling the purchase of Young & Rubicam by the WPP 12 years ago and a deal for the parent company of Leo Burnett by Publicis Groupe in 2002.
The deal would combine Dentsu, the fifth-largest advertising company in the world, with the seventh largest. Aegis specializes in media buying, a steady source of earnings, and fast-growing digital marketing, leaving slower-growing businesses like the creation of television advertising to other agencies.
International expansion is critical, because the Japanese ad market has been shrinking in recent years. Dentsu this year acquired a boutique agency in New York, ML Rogers, and Bos, with offices in Toronto and Montreal. The deal for Aegis accelerates that the international push, which has been led by a former professional basketball player, Tim Andree.
While Aegis has been considered an attractive takeover target, analysts said a flurry of recent acquisitions by companies like WPP and Publicis made it less likely that counterbids to Dentsu’s offer might emerge.
http://dealbook.nytimes.com/2012/07/12/dentsu-of-japan-to-buy-aegis-of-britain-for-5-1-billion/?nl=business&emc=edit_dlbkam_20120712
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