Tuesday, September 13, 2011

SolutionSet, MediaWhiz merge into full-service agency

http://www.dmnews.com/solutionset-mediawhiz-merge-into-full-service-agency/article/209387/

The combined 700-employee agency will manage clients' marketing across the following five areas: relationship marketing, digital services, local marketing, data management and media services.

Agency clients include Adidas, AT&T and American Express.

The combined agency is financed by Lake Capital, a private equity firm based in Chicago.