Monday, September 12, 2011

QuinStreet acquires IT Business Edge

QuinStreet Inc., an online media and vertical marketing company, has acquired IT Business Edge, which helps b2b tech marketers target customers and prospects. Financial terms of the deal, intended to expand QuinStreet's presence in tech b2b, were not disclosed. QuinStreet's “focus on performance-based marketing, proven technology platforms and scale will allow us to combine our users, audiences and capabilities to supercharge the rapid growth of QuinStreet's b2b lead-generation business, providing our mutual customers with greatly expanded and improved offerings,” said Phil Branon, president of IT Business Edge, in a statement.
http://www.btobonline.com/article/20110909/STRATEGY10/309099997/quinstreet-acquires-it-business-edge