Tuesday, September 13, 2011

DG to Acquire EyeWonder From Limelight Networks

http://www.marketwire.com/press-release/dg-to-acquire-eyewonder-from-limelight-networks-nasdaq-dgit-1554960.htm

DG (NASDAQ: DGIT), a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, today announced a definitive agreement to acquire Limelight Networks, Inc.'s (NASDAQ: LLNW) EyeWonder video and rich media advertising unit for approximately $66 million in cash.

EyeWonder is a leading provider of interactive digital advertising products and services, including online video and rich media solutions, serving Fortune 1000 companies and premium marketers around the globe. In addition to helping advertisers, interactive agencies and content publishers create, build, track and optimize campaigns, EyeWonder is recognized globally for its technological expertise around targeting. EyeWonder Predictive Behavioral Targeting served over 3.5 billion targeted impressions in the most recent quarter.

DG expects EyeWonder to generate revenues of approximately $36 million to $37 million for full year 2011. In addition, the Company anticipates realizing $7.0 million in cost synergies in the first twelve months following the close of the EyeWonder transaction.