MDC Partners adds healthcare, fashion expertise to agency roster

http://www.marketingmag.ca/news/agency-news/mdc-partners-adds-healthcare-fashion-expertise-to-agency-roster-36241 The Concentric acquisition (terms of the deals were not disclosed) represents MDC Partners’ first foray into the burgeoning health care marketing sector. Recently named Agency of the Year by Med Ad News, Concentric’s revenues grew 40% to US$16.5 million in 2010 according to a July report in the trade journal Medical Marketing & Media, while its staff grew by 33% as a result of winning 11 pieces of new business – including being named the US AOR for Enbrel, an arthritis treatment co-marketed by Amgen and Pfizer.

The agency has offices in New York and London, and boasts a client roster that includes several major health care brands including Allergan, Bayer HealthCare, Novartis, Pfizer, Roche and Wyeth.
Laird+Partners is a 75-person shop with a client roster comprised of a who’s who of fashion brands that includes Calvin Klein, Donna Karan, Karl Lagerfeld, Gap and Hermès. It was established in 2002 by Trey Laird, the former executive vice-president and corporate creative director of Donna Karan International.