Tuesday, August 9, 2011

Webtrends acquires analytics company Reinvigorate

http://www.btobonline.com/article/20110808/WEB08/308089995/webtrends-acquires-analytics-company-reinvigorate?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Webtrends, a provider of Web analytics, has acquired real-time analytics company Reinvigorate from Media Temple Ventures. Financial terms of the deal were not disclosed.

Webtrends said the acquisition enables it to offer real-time as well as historical analytics for mobile, social and Web channels. Among the capabilities offered by Reinvigorate are data visualization technologies, such as heat maps, link maps and visitor path analysis.