ValueClick to Acquire Dotomi

http://finance.yahoo.com/news/ValueClick-to-Acquire-bw-4182136640.html?x=0&.v=1

ValueClick (Nasdaq:VCLK - News) and Dotomi announced today that they have signed a definitive merger agreement whereby Dotomi will become a wholly owned subsidiary of ValueClick. Privately held Dotomi is the leading provider of data-driven, intelligent display media for major retailers.

Dotomi creates and delivers display advertising where the ad creatives and media placements are dynamically adapted in real time at the user and impression level. The Company works directly with clients to integrate anonymous data and then surrounds each client with technology enabled marketing services. Dotomi manages everything from brand strategy and dynamic creative development to message delivery and decisioning. This data-driven, end-to-end approach results in display advertising that improves consumer brand engagement and generates measurable sales lift both online and offline for its clients.

ValueClick will acquire all outstanding equity interests in Dotomi for a total up-front consideration of approximately $295 million, consisting of approximately 55 percent in cash and 45 percent in ValueClick common stock.

For calendar year 2011, Dotomi expects to generate over $80 million in revenue.