Nielsen Acquires Marketing Analytics, Inc.

http://finance.yahoo.com/news/Nielsen-Acquires-Marketing-bw-2128489161.html?x=0&.v=2

Nielsen Holdings N.V. (NYSE:NLSN - News), a leading global provider of information and analytics around what consumers watch and buy, announced today that it has acquired Marketing Analytics, Inc., one of the pioneers of marketing mix modeling and a recognized leader in analytics and advanced planning software. Marketing Analytics’ 52 employees will join the Nielsen team, and Nielsen will acquire all other assets including software and ongoing client projects

Headquartered in Evanston, Ill. and founded in 1991, Marketing Analytics, Inc. helps companies measure the impact of their marketing plans on sales by combining deep modeling expertise with robust software applications. Link, a long-time innovator in marketing modeling, will continue to lead the group and work to integrate these capabilities into Nielsen offerings.