ComScore to acquire AdXpose

http://www.btobonline.com/article/20110805/STRATEGY10/308059999/comscore-to-acquire-adxpose?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
ComScore has agreed to acquire Seattle-based AdXpose, a company that enables advertisers to verify online ad campaign data points in real time. The primarily stock-based transaction was valued at $22 million.
“In just a few short years, AdXpose has demonstrated clear technology leadership with their leading ad verification and optimization analytics solutions, which are highly complementary to comScore's existing ad effectiveness product suite,” said Magid Abraham, comScore president-CEO, in a statement. “Through the integration of these capabilities, comScore will be able to further its mission to develop the most comprehensive end-to-end suite of digital advertising analytics.”