Thursday, March 31, 2011

Salesforce to acquire social metrics company Radian6

http://www.btobonline.com/article/20110330/SOCIAL07/303309989/salesforce-to-acquire-social-metrics-company-radian6

Customer relationship management company Salesforce.com—which hasrapidly become much more than a CRM company—plans to acquire social media monitoring company Radian6 for $326 million in cash and stock.
Radian6 is a leader in the social media marketing ROI arena, offering dashboards and social keyword sentiment analysis. It boasts such customers as Dell Inc., Eastman Kodak Co. and United Parcel Service. The deal is expected to close this summer.