Monday, March 28, 2011

Pattison buys Onestop Media

http://www.marketingmag.ca/news/media-news/pattison-buys-onestop-media-24792
Pattison Outdoor Advertising Inc. just got a lot more digital with the acquisition of Toronto’s Onestop Media Group.

Founded in 2005, Onestop owns and operates digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries. The company counts Hilton hotels, Toronto Transit Commission (TTC) and Sporting Life among its clients.

“We had a relationship for the last three years on a joint venture and worked closely on a number of things,” said Michael Girgis, president of Onestop Media. The two companies collaborated on a mall network in 30 malls across 90 markets, and Onestop provided the platform for Pattison’s Calgary airport network, for example. “We saw a common vision and common ground on how to do business in the digital space and this just became a natural next step.”