Merkle buys digital marketer Impaqt

http://www.bizjournals.com/baltimore/news/2011/03/29/merkle-buys-digital-marketer-impaqt.html#

Merkle Inc. has acquired Pittsburgh digital marketing firm Impaqt for an undisclosed price.

The deal gives the Columbia marketing and direct mail company a bigger presence in the world of online marketing and advertising. Impaqt advises clients about search engine optimization, the science of structuring a company’s website to improve the chances consumers will find it when they search online search engines such as Google and Bing. Impaqt also advises companies on paid online marketing efforts. Its clients include Mercedes-Benz, Tiffany & Co. and JPMorgan Chase.

Impaqt has about 80 employees and expects to surpass $90 million in revenue this year. Merkle has about 1,400 employees, about 500 at its Columbia headquarters. The company had about $254 million in revenue in 2010.

http://www.impaqt.com/company/IMPAQT_Merkle_Press_Release.cfm