MDC takes a stake in New York experiential marketing firm Relevent

http://www.adweek.com/aw/content_display/news/agency/e3ib4a9d37a20f2a7c98a8b6c8a39fa724a

MDC Partners continues to stay aggressive and add to its capabilities, today taking a majority interest in experiential marketing firm Relevent.

The agency, which employs about 30 staffers, is based in New York and works for Diageo and Heineken (both also clients of MDC), as well as Nike and Victoria's Secret, among others.

The move boosts MDC's ability to deliver strategic development, branded entertainment, events production and aspects of digital and social media.