Barkley acquires Blacktop Creative

http://www.dmnews.com/barkley-acquires-blacktop-creative/article/161085/
Barkley has acquired Blacktop Creative, a branding firm. Financial terms of the deal were not disclosed.

All of Blacktop's 20 employees will move to Barkley's headquarters this month. Both companies are based in Kansas City, MO.

Blacktop will be rebranded as Barkley Blacktop and will function as one of three business units within Barkley. Barkley had 275 employees before the acquisition, which was signed December 30. Jeff King, CEO of Barkley, said that Blacktop differs from his agency in that it does a lot of project work.

Blacktop's clients include Ply Gem, Kauffman Foundation and Spin magazine. Barkley's include 24 Hour Fitness, Sonic drive-in restaurants and Dawn Foods. The companies have a mutual client in Westlake Ace Hardware, which tapped Barkley for CRM duties back in October.