Adrenalina president Manuel Wenicky "has left to pursue other initiatives," KBS+P CEO Lori Senecal said in a statement. Adrenalina's other 22 employees will stay on. The New York shop is best known for its Tecate beer campaigns. That client spends about $25 million annually on ads, per Nielsen.
In the same statement, Senecal maintained that the new alignment allows the shop "to offer cutting-edge, multicultural creative thinking and execution to our clients, and puts Adrenalina in the position to leverage additional depth of resources and capabilities."
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