http://atlanta.bizjournals.com/atlanta/blog/atlantech/2010/04/ryla.html
Ryla Inc., a Kennesaw-based call center outsourcing provider, has been acquired by a Southern California competitor for $70 million.
Chino, Calif-based Alorica Inc. acquired Ryla in an all-stock deal late Wednesday.
Ryla, which employs about 3,200, provides call center outsourcing and outbound call center services to telecommunications, health-care and government sector companies.
Alorica is a customer service management firm that delivers customer interaction management, service logistics and onsite repair services.
Alorica broadens Ryla’s geographic reach and gives it access to facilities on the West Coast, Wilson said.
Ryla, which occupies 120,000 square feet in Georgia and another 90,000 square feet in Alabama, expects to create more than 500 jobs over the next two years.
The company, backed by Charlotte-based venture firm Frontier Capital, has raised more than $7 million. Ryla investors include Ed Crutchfield, former chairman and CEO of Wachovia Bank.
Ryla increased its revenue from $25 million in 2008 to more than $100 million in 2009.
The acquisition will give Ryla greater credibility in the teleservices industry, access to deeper pockets and clients on West Coast, said attorney Jeffrey Leavitt, who represented Ryla on the deal.Read more: Ryla acquired by Calif. firm in $70M deal - Atlanta Business Chronicle
Wednesday, August 4, 2010
The Corporate Executive Board Acquires Iconoculture
http://news.executiveboard.com/article_display.cfm?article_id=1289
The Corporate Executive Board (NASDAQ: EXBD) announced that it has entered into a definitive agreement to acquire Iconoculture, a leading global consumer research and advisory company, earlier this week. The combined organization will strengthen the Corporate Executive Board’s footprint in the marketing function and provide marketing professionals and brand executives with a comprehensive view of the trends and values that influence consumer behavior.
The Corporate Executive Board (NASDAQ: EXBD) announced that it has entered into a definitive agreement to acquire Iconoculture, a leading global consumer research and advisory company, earlier this week. The combined organization will strengthen the Corporate Executive Board’s footprint in the marketing function and provide marketing professionals and brand executives with a comprehensive view of the trends and values that influence consumer behavior.
Federated Media acquires OnSite Advertising
http://www.federatedmedia.com/Portals/0/docs/FMOutdoorPressRelease.pdf
Headquartered in Mishawaka, Indiana, Federated Media owns and operates 18 radio stations plus Federated Interactive, Vision Division Creative, OnDisplay Advertising, Talking Stick Communications, the Elkhart Truth Newspaper, and Get Engaged.
Headquartered in Mishawaka, Indiana, Federated Media owns and operates 18 radio stations plus Federated Interactive, Vision Division Creative, OnDisplay Advertising, Talking Stick Communications, the Elkhart Truth Newspaper, and Get Engaged.
WPP sub ghg acquires Geoff Howe Marketing Communications, US-based animal health agency
http://www.wpp.com/wpp/investor/financialnews/default.htm?guid=%7B43ed4cf1-30cf-4056-ba0b-e5ca858ad2fa%7D
WPP announces that its wholly-owned operating company, ghg, the global healthcare communications network, has acquired 100% of the capital stock of Geoff Howe Holdings, Inc. ("GHH"), which owns 100% of the capital stock of Geoff Howe Marketing Communications, Inc, ("GHMC"), a US-based agency specialising in the marketing of animal health, diet and nutrition products. In addition, ghg will acquire the European client account of Hills Pet Nutrition, Inc and certain associated assets from Geoff Howe's UK and Prague-based operations.
Headquartered in Kansas City, Missouri, Geoff Howe employs 48 people in the US and has two European offices in London and Prague. Clients include Bayer Healthcare, Boehringer Ingelheim, Colgate-Palmolive and Hill’s Pet Nutrition.
The consolidated unaudited revenues of GHH and GHMC for the year ended 31 March 2010 were US$ 6.7 million, with gross assets at the same date of US$ 4.1 million.
This acquisition continues WPP’s strategy of strengthening and developing key client relationships across important markets and sectors.
WPP announces that its wholly-owned operating company, ghg, the global healthcare communications network, has acquired 100% of the capital stock of Geoff Howe Holdings, Inc. ("GHH"), which owns 100% of the capital stock of Geoff Howe Marketing Communications, Inc, ("GHMC"), a US-based agency specialising in the marketing of animal health, diet and nutrition products. In addition, ghg will acquire the European client account of Hills Pet Nutrition, Inc and certain associated assets from Geoff Howe's UK and Prague-based operations.
Headquartered in Kansas City, Missouri, Geoff Howe employs 48 people in the US and has two European offices in London and Prague. Clients include Bayer Healthcare, Boehringer Ingelheim, Colgate-Palmolive and Hill’s Pet Nutrition.
The consolidated unaudited revenues of GHH and GHMC for the year ended 31 March 2010 were US$ 6.7 million, with gross assets at the same date of US$ 4.1 million.
This acquisition continues WPP’s strategy of strengthening and developing key client relationships across important markets and sectors.
Bottomline Ink acquires Bolt From The Blue
http://www.dmnews.com/bottomline-ink-acquires-bolt-from-the-blue/article/165062/
Bottomline Ink, a Perrysburg, OH-based printer, acquired its in-state peer Bolt From The Blue on March 4. Financial terms of the deal were not disclosed.
Bottomline's goal is to add direct mail marketing to its transactional printing service-focused business, said David Tulk, company spokesman.
“Bolt From The Blue was dealing in a lot of niche marketing concepts, and we were looking to expand our mail capabilities and expert marketing capabilities rather than just automating," he said.
Bolt From The Blue's operations will be rebranded as a part of Bottomline. Asked if there would be staff changes as a result of the acquisition, Tulk said, “Some people have moved on.”
Tom Richard, Bolt From The Blue's owner, will serve as a consultant on creative issues but will not join the company, Tulk added.
Bottomline hopes to add clients that use various kinds of direct mail, said Tulk. Bolt From The Blue's capabilities included variable data tear sheets and hand-written personalization.
"The market share we are after is the people that appreciate these specialty marketing tactics," Tulk said.
Bottomline Ink, a Perrysburg, OH-based printer, acquired its in-state peer Bolt From The Blue on March 4. Financial terms of the deal were not disclosed.
Bottomline's goal is to add direct mail marketing to its transactional printing service-focused business, said David Tulk, company spokesman.
“Bolt From The Blue was dealing in a lot of niche marketing concepts, and we were looking to expand our mail capabilities and expert marketing capabilities rather than just automating," he said.
Bolt From The Blue's operations will be rebranded as a part of Bottomline. Asked if there would be staff changes as a result of the acquisition, Tulk said, “Some people have moved on.”
Tom Richard, Bolt From The Blue's owner, will serve as a consultant on creative issues but will not join the company, Tulk added.
Bottomline hopes to add clients that use various kinds of direct mail, said Tulk. Bolt From The Blue's capabilities included variable data tear sheets and hand-written personalization.
"The market share we are after is the people that appreciate these specialty marketing tactics," Tulk said.
Catalina acquires digital coupon platforms from Invenda
http://www.dmnews.com/catalina-acquires-digital-coupon-platforms-from-invenda/article/169507/
Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.
Catalina was familiar with the E-centives platform after using it for work on Target's digital coupons, said Beck Besecker, chief development officer for the agency.
“The reason for the acquisition was people and platform,” he said.
Catalina will take on all employees from Invenda's Maryland office, Besecker added. The company has not made any decisions about re-branding the platforms.
Digital couponing has gained momentum recently as companies have tried to hold on to frugal customers. Zeta Interactive, Verizon and EDeals.com are among the companies that launched digital couponing capabilities this year.
Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.
Catalina was familiar with the E-centives platform after using it for work on Target's digital coupons, said Beck Besecker, chief development officer for the agency.
“The reason for the acquisition was people and platform,” he said.
Catalina will take on all employees from Invenda's Maryland office, Besecker added. The company has not made any decisions about re-branding the platforms.
Digital couponing has gained momentum recently as companies have tried to hold on to frugal customers. Zeta Interactive, Verizon and EDeals.com are among the companies that launched digital couponing capabilities this year.
Barkley acquires Blacktop Creative
http://www.dmnews.com/barkley-acquires-blacktop-creative/article/161085/
Barkley has acquired Blacktop Creative, a branding firm. Financial terms of the deal were not disclosed.
All of Blacktop's 20 employees will move to Barkley's headquarters this month. Both companies are based in Kansas City, MO.
Blacktop will be rebranded as Barkley Blacktop and will function as one of three business units within Barkley. Barkley had 275 employees before the acquisition, which was signed December 30. Jeff King, CEO of Barkley, said that Blacktop differs from his agency in that it does a lot of project work.
Blacktop's clients include Ply Gem, Kauffman Foundation and Spin magazine. Barkley's include 24 Hour Fitness, Sonic drive-in restaurants and Dawn Foods. The companies have a mutual client in Westlake Ace Hardware, which tapped Barkley for CRM duties back in October.
Barkley has acquired Blacktop Creative, a branding firm. Financial terms of the deal were not disclosed.
All of Blacktop's 20 employees will move to Barkley's headquarters this month. Both companies are based in Kansas City, MO.
Blacktop will be rebranded as Barkley Blacktop and will function as one of three business units within Barkley. Barkley had 275 employees before the acquisition, which was signed December 30. Jeff King, CEO of Barkley, said that Blacktop differs from his agency in that it does a lot of project work.
Blacktop's clients include Ply Gem, Kauffman Foundation and Spin magazine. Barkley's include 24 Hour Fitness, Sonic drive-in restaurants and Dawn Foods. The companies have a mutual client in Westlake Ace Hardware, which tapped Barkley for CRM duties back in October.
Tuesday, August 3, 2010
Report: Mobile display ads to quadruple in five years
http://www.abiresearch.com/press/1687-US+Spending+on+Mobile+Display+Ads+Will+Nearly+Quadruple+over+the+Next+Five+Years
While mobile advertising is still a relatively small market, over the next five years spending on mobile display ads in the U.S., estimated at slightly less than $313 million today, will almost quadruple to exceed $1.2 billion in 2015, according to forecasts from ABI Research.
ABI’s study, titled “Mobile Ad Spending,” reported that marketer expenditures in mobile display ad campaigns have been increasing 25% to 30% year over year. Fueling the trend have been such recent commitments to the channel as Google’s acquisition of mobile display company AdMob and Apple’s acquisition of Quattro Wireless, according to ABI.
ABI provided market projections for spending on commercial mobile messaging, mobile display advertising, mobile search, mobile in-application advertising and ad-supported mobile video
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100709/FREE/100709929/1078/newsletter011
While mobile advertising is still a relatively small market, over the next five years spending on mobile display ads in the U.S., estimated at slightly less than $313 million today, will almost quadruple to exceed $1.2 billion in 2015, according to forecasts from ABI Research.
ABI’s study, titled “Mobile Ad Spending,” reported that marketer expenditures in mobile display ad campaigns have been increasing 25% to 30% year over year. Fueling the trend have been such recent commitments to the channel as Google’s acquisition of mobile display company AdMob and Apple’s acquisition of Quattro Wireless, according to ABI.
ABI provided market projections for spending on commercial mobile messaging, mobile display advertising, mobile search, mobile in-application advertising and ad-supported mobile video
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100709/FREE/100709929/1078/newsletter011
Meredith announces acquisition of mobile marketing firm
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100714/MEDIABUSINESS/100719897/1078/newsletter011
Des Moines, Iowa-based Meredith Corp. announced Tuesday that it has completed its acquisition of mobile marketing company the Hyperfactory. Meredith, publisher of Family Circle and Successful Farming, said the acquisition adds to Meredith Integrated Marketing, which offers custom marketing programs to advertisers.
The deal is the latest in a long line of acquisitions by Meredith that includes the purchase of interactive marketing services companies O’Grady Meyers and Genex; viral marketing company New Media Strategies; healthcare marketing communications company Big Communications; and database strategy and analytics company Directive Corp.
“Mobile is a critical part of the marketing portfolio, and its importance is growing at an incredibly rapid rate,” Meredith Integrated Marketing President Martin Reidy said in a statement.
Des Moines, Iowa-based Meredith Corp. announced Tuesday that it has completed its acquisition of mobile marketing company the Hyperfactory. Meredith, publisher of Family Circle and Successful Farming, said the acquisition adds to Meredith Integrated Marketing, which offers custom marketing programs to advertisers.
The deal is the latest in a long line of acquisitions by Meredith that includes the purchase of interactive marketing services companies O’Grady Meyers and Genex; viral marketing company New Media Strategies; healthcare marketing communications company Big Communications; and database strategy and analytics company Directive Corp.
“Mobile is a critical part of the marketing portfolio, and its importance is growing at an incredibly rapid rate,” Meredith Integrated Marketing President Martin Reidy said in a statement.
CMS Group acquires bulk mailer BMA
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100720/FREE/100729993/1078/newsletter011
Document services company CMS Group has acquired its longtime business partner, direct mail and fulfillment company Bulk Mailing and Addressing. Terms of the deal were not disclosed.
CMS said the BMA acquisition would augment its direct marketing division through the addition of greater mail-services capacity, augmented by the expertise of BMA staff and executives who will join the company, CMS said.
The CMS division currently specializes in content and data processing, laser personalization, letter shop and postal optimization.
Document services company CMS Group has acquired its longtime business partner, direct mail and fulfillment company Bulk Mailing and Addressing. Terms of the deal were not disclosed.
CMS said the BMA acquisition would augment its direct marketing division through the addition of greater mail-services capacity, augmented by the expertise of BMA staff and executives who will join the company, CMS said.
The CMS division currently specializes in content and data processing, laser personalization, letter shop and postal optimization.
StrongMail acquires digital agencies, forms social mashup unit
Email and social media marketing company StrongMail Systems has acquired two New York-based interactive marketing agencies, rolling them up into a new in-house division that melds email, social marketing and customer-relationship management.
StrongMail’s acquisitions, Conversa Marketing and Magnetik, offer email, social media marketing and listening, Web design and CRM. The acquisitions will be merged into StrongMail’s existing strategic services team to form a new email/social CRM agency called ThreadMarketing, to be based in New York.
Terms of the deals were not disclosed.
Last year, StrongMail acquired social media company PopularMedia, allowing it to track and measure the viral nature of email and social networks by response rates.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100728/FREE/100729913/1078/newsletter011
KBS+P Absorbs Adrenalina
Adrenalina president Manuel Wenicky "has left to pursue other initiatives," KBS+P CEO Lori Senecal said in a statement. Adrenalina's other 22 employees will stay on. The New York shop is best known for its Tecate beer campaigns. That client spends about $25 million annually on ads, per Nielsen.
In the same statement, Senecal maintained that the new alignment allows the shop "to offer cutting-edge, multicultural creative thinking and execution to our clients, and puts Adrenalina in the position to leverage additional depth of resources and capabilities."
http://www.adweek.com/aw/content_display/news/agency/e3ic0d7c3a6d02f0164f6c125942e1b69e0
Aegis acquires Mitchell Communication for $325 mil.
http://www.adweek.com/aw/content_display/news/agency/e3i8c9ded7f2bccee0ae6a1393beb905c84
Aegis has confirmed it will acquire Australia's largest independent media buying consortium, Mitchell Communication Group, in a deal worth about $325 million.
If the transaction is approved, Jerry Buhlmann, Aegis global CEO said it would transform Aegis Media's operation in the area. "This acquisition is a further step in transforming Aegis' operations in the Asia Pacific region," he said. "Our businesses are a strong cultural fit."
Nick Waters, CEO, Aegis Media APAC, said the combination of Mitchell and Aegis would enable the company to better service existing clients and attract new ones. "Aegis and Mitchell have very complementary client bases. In some cases, we have common clients that are served by Aegis in Asia and by Mitchell in Australia," he said. "In other instances, we have clients that are not represented by either firm in Australia. Clearly, by joining forces we will be able to offer clients globally and across the Asia-Pacific region better access to a much broader, more integrated suite of services across media buying and an enlarged digital platform."
Mitchell owns more than 20 companies in the media space, from buying and strategy firms to a raft of online, public relations, sponsorship, sports, direct marketing and customer relationship management companies. It has billings in excess of $800 million.
Aegis has confirmed it will acquire Australia's largest independent media buying consortium, Mitchell Communication Group, in a deal worth about $325 million.
If the transaction is approved, Jerry Buhlmann, Aegis global CEO said it would transform Aegis Media's operation in the area. "This acquisition is a further step in transforming Aegis' operations in the Asia Pacific region," he said. "Our businesses are a strong cultural fit."
Nick Waters, CEO, Aegis Media APAC, said the combination of Mitchell and Aegis would enable the company to better service existing clients and attract new ones. "Aegis and Mitchell have very complementary client bases. In some cases, we have common clients that are served by Aegis in Asia and by Mitchell in Australia," he said. "In other instances, we have clients that are not represented by either firm in Australia. Clearly, by joining forces we will be able to offer clients globally and across the Asia-Pacific region better access to a much broader, more integrated suite of services across media buying and an enlarged digital platform."
Mitchell owns more than 20 companies in the media space, from buying and strategy firms to a raft of online, public relations, sponsorship, sports, direct marketing and customer relationship management companies. It has billings in excess of $800 million.
MDC takes a stake in New York experiential marketing firm Relevent
http://www.adweek.com/aw/content_display/news/agency/e3ib4a9d37a20f2a7c98a8b6c8a39fa724a
MDC Partners continues to stay aggressive and add to its capabilities, today taking a majority interest in experiential marketing firm Relevent.
The agency, which employs about 30 staffers, is based in New York and works for Diageo and Heineken (both also clients of MDC), as well as Nike and Victoria's Secret, among others.
The move boosts MDC's ability to deliver strategic development, branded entertainment, events production and aspects of digital and social media.
MDC Partners continues to stay aggressive and add to its capabilities, today taking a majority interest in experiential marketing firm Relevent.
The agency, which employs about 30 staffers, is based in New York and works for Diageo and Heineken (both also clients of MDC), as well as Nike and Victoria's Secret, among others.
The move boosts MDC's ability to deliver strategic development, branded entertainment, events production and aspects of digital and social media.
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