Rosetta acquired Wishbone

http://lindsaygoldbergllc.com/news/pdf/010810.pdf

Rosetta, the nation’s largest independent digital marketing agency, and Wishbone, the award-winning professional healthcare marketing agency, today announced the acquisition of Wishbone by Rosetta. Purchase price and terms of the deal were not disclosed.

Wishbone, Med Ad News’ Category III 2009 Agency of the Year winner, had revenues of over $15 million in 2009, up over 20% versus a year ago. Wishbone’s major clients include Baxter, CardioNet, Dey, Genzyme, Meda, Novartis, Otsuka, and Pfizer. Rosetta, one of Advertising Age’s 10 Largest Digital Agencies, is a $131 million digital agency with expertise across multiple markets including healthcare, banking, insurance, consumer products and retail. Rosetta’s healthcare business grew by 33% in 2009. Among its current clients are Allergan, Amgen, BMS, Covidien, Johnson & Johnson, Medco, Novartis, Otsuka, Shire and Takeda.