Harland Clarke Corp. has announced two recent acquisitions that will immediatelybroaden its portfolio of direct and digital marketing services.
In December,Harland Clarke acquired Protocol Integrated Marketing Services (IMS), thefull-service direct marketing division of Protocol Global Solutions, as well asSubscriberMail, the award-winning Email Service Provider (ESP) and technologyfirm. Protocol IMS adds enhanced database marketing, inbound and outbound B2Btelemarketing services with B2C capabilities, and a successful track record inmultiple industries to Harland Clarke`s strong analytics, creative andproduction capabilities.
SubscriberMail brings proven on-demand email marketingsolutions, in addition to a patented technology platform recognized and used byleading organizations across multiple industries. "When combined with Harland Clarke`s current capabilities, these additionalsolutions will allow us to provide end-to-end direct and digital marketingsupport to help our clients meet their growth objectives," said Harland ClarkeHoldings Corp. President and Chief Executive Officer Chuck Dawson. "We know these same solutions can be effective for other organizations in the broader marketplace, as well."
http://www.reuters.com/article/idUS212058+07-Jan-2010+BW20100107
http://eon.businesswire.com/portal/site/eon/permalink/?ndmViewId=news_view&newsId=20100107007115&newsLang=en
http://sanantonio.bizjournals.com/sanantonio/stories/2010/01/04/daily35.html
