Apple to Acquire Mobile-Ad Network Quattro Wireless

http://adage.com/digital/article?article_id=141287
Apple Computer is jumping on the mobile-advertising bandwagon and will acquire mobile ad network Quattro Wireless in a deal valued between $250 million to $275 million, according to industry executives who have been briefed by bankers.
http://bits.blogs.nytimes.com/2010/01/05/apple-is-said-to-buy-mobile-ad-company/?emc=eta1

Its clients include Ford, Procter & Gamble and Visa, and the ads range from full-blown applications to small brand ads on a group of Web sites that include those of Time, CBS Interactive and Gawker Media. Quattro places the ads on iPhones, Android devices and other smartphones.