Magna: Ad spending to fall this quarter before stabilizing

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100120/FREE/100129996/1078/newsletter011

U.S. advertising expenditures are forecast to total $36.8 billion this quarter, down 3% from $38.0 billion for the same period last year, according to Magna, the Interpublic Group of Cos. forecasting unit.
However, Magna said, this will be the last quarter of ad spending decline in the current recession.