Monday, December 21, 2009

StrongMail acquires Email Advisor marketing consultancy

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091218/FREE/912189996/1092/newsletter011
StrongMail said the acquisition of The Email Advisor, which specializes in data analysis, targeting and channel integration, adds expertise in the consumer packaged goods, travel, hospital and association industries.

In July, StrongMail acquired PopularMedia, a provider of social media and marketing solutions, adding PopularMedia's Social Notes functionality that allows the sharing of e-mail or Web site content with most social networks.