MDC Partners Announces Agreement To Acquire Communifx, A Leading Analytics And Database Marketing Firm

http://finance.yahoo.com/news/MDC-Partners-Announces-prnews-3676823553.html?x=0&.v=2
MDC Partners Inc. announced today that it has entered into an agreement to acquire Communifx, a data analytics and database marketing firm that specializes in engagement marketing and optimization solutions.

The acquisition of Communifx is expected to be a very important strategic addition to MDC Partners Performance Marketing Services Group. Communifx specializes in the development and delivery of consumer engagement marketing solutions, and is unique in its approach to underpinning interactive and social marketing platforms with database and analytics technology, thereby informing each customer engagement with insights that ultimately deliver greater value for the brand and the consumer. The firm offers a comprehensive range of services from consumer engagement strategy development, to database management and analytics, concept design and implementation, to production and execution of data-driven marketing ideas and initiatives. Communifx's services will be integrated with the offerings of MDC's existing firms to provide a broader scope of solutions to the marketplace.