Survey: Agencies Are Ready To Spend

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116798
Mobile ad budgets are headed up next year, according to a new study. Nearly one-third (31%) of ad agencies expect to spend between $100,000 and $250,000 on mobile advertising in 2010, compared to 22% a year ago.

Almost 13% plan to spend $250,000 to $500,000, up from 4% in 2009, and more than 15% will earmark more than $1 million for mobile campaigns, compared to 11% a year earlier. Nearly a quarter (23%) are budgeting less than $100,000 for mobile and 10% don't know how much they'll spend on mobile.

The study also found 60% of non-mobile marketers plan to buy mobile advertising in 2010.
The findings are based on a September DM2Events.com survey of 100 agencies by mobile ad network Millennial Media and DM2Events.com. They're not exactly disinterested parties, so take the results for whatever their worth.