Monday, November 23, 2009

An Advertising Rebound?

http://www.forbes.com/2009/10/30/wpp-advertising-consumers-markets-economy-media.html?partner=yahootix

The company's head, media veteran Martin Sorrell, gave his usual appraisal of the global economy and the advertising world, giving observers the chance to glean small signs of hope: "There is little doubt that consumer and corporate confidence has recovered somewhat from the panic levels of the fourth quarter of 2008 and first quarter of 2009," he said.

"Confidence, however, remains fragile amongst consumers, because of the shadow of high unemployment levels and amongst corporates… Whilst the hearts of CEOs and CMOs are stronger and their minds clearer, increased confidence is still not transferring to their check-writing hands."