The sale of promotional products, such as logoed pens, pads and clothing used as marketing giveaways, fell 10.9% in the third quarter compared with the same period in 2008, according to the Advertising Specialty Institute (ASI).
Third-quarter sales totaled $5.6 billion, down from $6.2 billion in the year-earlier period. The sales decline compares with a 13.9% decline in this year’s second quarter and an 18% drop-off in the first quarter, indicating that the skid in advertising specialty products sales is slowing slightly.
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