Tuesday, November 10, 2009

BBDO Prepares to Shut Detroit Office

BBDO said it is preparing to close its Detroit office, as the Omnicom Group ad agency's contract with Chrysler Group, one of its biggest accounts, expires in January.
It said the closure would eliminate 485 jobs, including some at other offices http://online.wsj.com/article/SB10001424052748703808904574525981338098004.html?ru=yahoo&mod=yahoo_hs

http://adage.com/agencynews/article?article_id=140392

Back in 2000, when BBDO emerged the big winner in Chrysler's agency consolidation, the account was estimated to be worth $2.4 billion, and the agency's Detroit office -- exclusively devoted to serving the Dodge, Jeep and Chrysler brands -- numbered some 2,000 staffers. In 2009, amidst squeezed fees and contracted scope of work, the Chrysler account today is worth less than half that in billings, and staff at BBDO Detroit has dwindled to less than 500.