Thursday, September 3, 2009

Newspaper slump deepens as 2Q ad sales fall 29 pct

Newspapers' financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.

It's the deepest downturn yet during a three-year free fall in advertising revenue - newspapers' main source of income. The magnitude of the industry's advertising losses have intensified in each of the last 12 quarters.

The latest turbulence left U.S. newspapers with ad sales of $6.8 billion in this year's second quarter compared to $9.6 billion last year.

http://www.forbes.com/feeds/ap/2009/08/27/general-us-newspaper-advertising_6824040.html